Want to boost the social media profile of one of the most famous people on the planet? Then Buckingham Palace has just the job for you.
The British monarchy is looking for someone to lead its digital engagement efforts, presenting an opportunity to tweet for the Queen. “It's about never standing still and finding new ways to maintain The Queen's presence in the public eye and on the world stage,” explains the job ad on the monarchy’s website. “This is what makes working for the Royal Household exceptional.”
The ideal candidate has experience managing social media networks for a high profile organization, according to the ad, and knows how to design digital content for different audiences.
“Whether you're covering a state visit, award ceremony or royal engagement, you'll make sure our digital channels consistently spark interest and reach a range of audiences,” the ad explains.
The head of digital engagement will be based in Buckingham Palace and paid a salary between $65,000 and $72,000. Free lunches will be provided.
The royal family has ramped up its social media presence in recent years. The British Monarchy Twitter account launched in April 2009 – Queen Elizabeth sent her first personal tweet from the account in 2014 when she opened a gallery at London’s Science Museum.
The British Monarchy, Kensington Palace and Clarence House have, respectively, 2.16 million, 630,000 and 533,000 followers on Twitter.
Kensington Palace is the official London residence of Prince William, the Duchess of Cambridge and Prince Harry. Clarence House is the official London residence of Prince Charles and the Duchess of Cornwall.
The Queen joined Facebook in 2010 with the launch of the British Monarchy Facebook page, which has since racked up more than 2.6 million likes. The monarchy made its first Instagram post in 2013 – the account now has 305,000 followers.
Queen Elizabeth’s 90th birthday on Thursday is being celebrated in social media with the hashtag #Queenat90.
The British sovereign and her family are not the only royals to harness the power of social media. When King Juan Carlos of Spain abdicated in 2014, the Spanish monarchy shared the news via Twitter.
Follow James Rogers on Twitter @jamesjrogers