Jimmy Graham is the latest star to appear in Powerade's "Just a Kid" campaign.
The commercial chronicles a part of Graham's life growing up, particularly his rough upbringing in an orphanage.
It also shows separate scenes of Graham on the basketball court and gridiron, references to his amateur athletic days at Miami.
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A voiceover in the background reads this:
"Have you ever heard the story about the mouse who finds himself drowning in a bucket of cream?
Now most mice would just give up, but not this mouse.
This mouse was different.
He had a fight in him.
And eventually, all that fighting churned that cream into butter.
And he simply climbed out."