The advertising campaign in New York telling men to stop “manspreading” has cost the city’s taxpayers more than $76,000.

“Dude…Stop the Spread, Please” was the biggest takeaway from the Metropolitan Transportation Authority’s (MTA) new campaign announced last month, instructing riders on proper subway etiquette. “Manspreading” is when a man keeps his legs apart while sitting.

Invoices obtained by the Washington Free Beacon from the MTA through a Freedom of Information Law request reveal that the campaign has cost $76,707.70.

The MTA hired Edison Lithograph and Printing Corp. to print thousands of posters and placards, which will appear in 2,600 subway cars. The company produces all of MTA’s advertising and brochures.

The MTA is $34.4 billion in debt.

Click for more from The Washington Free Beacon