Newspaper to stop using name 'Redskins'

The San Francisco Chronicle has decided it will no longer use the name 'Redskins' when referring to the Washington, DC based NFL team.  This follows months of scrutiny the Redskins have faced due to the team name and they have been under pressure from many groups--including fans, lawmakers and Native American groups--to change it altogether.

Team owner Dan Snyder has said in the past that they will "never"change the name of the team--

What do you think?  Is the San Francisco Chronicle right in referring to the team as Washington instead of the Washington Redskins?  Should the Redskins change the team name to something less controversial?