Celebs are busting out in boob tops.
Emily Ratajkowski, Bella Hadid, Kylie Jenner and Nicola Peltz are ditching their bras for these bosom-friendly tops by Orseund Iris, a New York It label helmed by 25-year-old Alana Johnson.
The emerging brand’s cup-hugging pieces run the gamut from exposed-boob-detailed knits to underwire corset belts to “Cha Cha” bralettes.
Even Kris Jenner has weighed in on Johnson’s innovative wear on “Life of Kylie.” She dubbed it a “boob holder” and asked Kylie, “Is that what bras looked like in the 14th century?
This article originally appeared on the New York Post.