Style + Beauty

What's New At The Drugstore? Best New Beauty Products Under $15


Whether you're trying to test out a new look or save money on makeup, the drugstore is the place to hit.

From eyes to lips, the new year brought a bunch of new beauty products to store shelves. It's hard to decipher what’s new and what’s good in the labyrinth that is the beauty section, so we did the legwork and tested the products for you!

Here are some of 2013's newest drugstore darlings. The best part? They're all under $15!

JUMP ON THE BB BANDWAGON:It’s all aboard for the "beauty balm" craze as more cosmetics brands release their versions of these so-called magic potions:

Physicians Formula Super BB All-In-1 Beauty Cream ($14.95)With benefits ranging from concealing dark circles to improving uneven skin tone, this BB cream is closest to its Asian predecessors with medium to full coverage. It gives you lots of bang for your buck as a little goes a long way.

Revlon Photo Ready BB Cream Skin Perfector SPF 30 ($10.99)Promises to replace your moisturizer, primer, foundation and concealer all while protecting your skin with SPF 30. This product is best for those looking for a light coverage, as its closer to a tinted moisturizer packed with benefits.

Rimmel London BB Cream SPF 25 ($6.99)Delivers moisturizer, foundation and SPF, but adds another six benefits (including pore minimizing). This balm comes in three shades ranging from fair to dark, and has great coverage. It's perfect for those who prefer a less dewy, more matte look.

Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer with Sunscreen ($14.99)Packed with all the great properties Olay is known for, this is best for those looking to cover and treat an uneven skin tone.

PUCKER UP:You can never have enough lipstick! Some great options are flooding the drugstore aisles. You're just one purchase away from the perfect pout:

L’Oreal Colour Riche Caresse Aqua Lacquer Lipgloss ($9.99)This gloss gives a long-lasting hint of tint. A real treat for the lips, its water-based formula makes it more lightweight than your average lip color.

Maybelline Color Whisper Lipsticks ($7.49)If you like lip butters, you will love this new hybrid! Its gel-like consistency gives you a light color and heavy moisture.

Neutrogena Moisture Smooth Color Stick ($8.99)If you haven’t tried previous versions of jumbo lip pencils, this is a great product to start with. This balm-like lip stain is chock-full of fruit extracts that promise to make your lips look more conditioned in three days — whether you wear them daily or not!

YOU'RE MAKING ME BLUSH:There are lots of new drugstore blush arrivals and 2013 is all about the glow:

Physicians Formula Sexy Glow Blush ($12.99)Best for those who like a lighter makeup look, it will give your cheeks a natural, flushed glow.

L’Oreal Visible Lift Color Lift Blush ($12.99)This cream-to-powder blush delivers illuminating elements that make your skin look more refreshed and youthful.

Wet n Wild Fergie Centerstage Collection Shimmer Palette ($5.99)Available in three shades, these perfect combos of blush, bronzer and highlighters will make you look like you just came back from a Caribbean vacation. Its pigmentation is strong, so go easy when applying.

LOOK AT THOSE LASHES:Whether you're in the market for va-va-voom volume, luxurious length or sensuous shine, here are some new options for you to try:

Physicians Formula Organic Wear Fake Out Mascara ($9.99)Promises fake lash results with all-natural ingredients.

L’Oreal Telescopic Shocking Extensions ($9.99)Take your lashes to new lengths.

Maybelline The Rocket Volum’ Express ($7.99)Consider this a wonder bra for your eyes. Delivers great volume while lifting and separating.

ALL ABOUT EYES:Make those peepers pop with these fantastic new varieties of eyeshadow.

Rimmel London Scandal Eyes Eyeshadow Sticks ($4.49)Available in nine colors, these sticks tend to crease if worn alone, but can last all day if paired with a matching shadow. Perfect as primers when you want to make a look pop.

Wet n Wild Fergie Centerstage Collection Eyeshadow Palette ($4.99)With five coordinated shades, these Wet n Wild additions are one-stop shopping for that perfect smoky eye. Great way to try new looks without going bankrupt for beauty.

Maybelline Eye Studio Color Tattoo Metal Cream ($6.99)Available in colors like Inked in Pink, Silver Strike, Gold Rush, Barely Branded and Electric Blue, these creams are stunning and long-lasting on their own, without the concern of creasing. They're limited-edition and sure to fly off the shelves fast.

SOLID FOUNDATION:From naked to perfect, these latest foundation/powder combinations all promise to leave you looking natural and flawless!

Revlon Nearly Naked Foundation & Pressed Powder (Both $9.99)This lightweight foundation and powder truly does make your skin feel like you are wearing nothing at all. A great choice if you are looking to take a step up from a tinted moisturizer, as its coverage is very light.

Maybelline Instant Age Rewind The Perfector Foundation ($13.99) & Powder ($9.99)Make your skin look radiant with these primer products. Amazing for mature skin, this one-two punch delivers great hydration, anti-aging benefits and full coverage.

CONCEAL IT: Trying to conceal those under-eye circles or that terrible pimple that popped up overnight? Let these newest options help you!

L’Oreal True Match Super-Blendable Crayon Concealer ($8.99)A first of its kind in the drugstores, these “crayons” will take you back to your Crayola days. The formula has a tendency to settle into fine lines, so it's best used for contouring and pimple patrol.

Maybelline Instant Age Rewind Eraser Dark Spot Concealer + Treatment ($9.99)This magic eraser will cover instantly while continuously fighting dark spots, acne scars and sunspots.

CoverGirl & Olay Concealer Balm ($7.99)Talk about a winning combo! The great coverage of CoverGirl along with the moisture of Olay — there is nothing this concealer can’t do! From your dark circles to those little imperfections, this will have you covered!

Drugstore Beauty Shopping Tips:

  • Your best bet to find the latest swag is to check the top and sides of the aisles. 
  • New products are also always set up in the front of the beauty section.
  • New product time is also best-sale time! Space needs to made for all the new goodies, and the fastest way to clear the shelves is a bargain!