July 26, 2013. Sean "Diddy" Combs of the new network Revolt TV addresses reporters at the Beverly Hilton Hotel in Beverly Hills, Calif. (The Associated Press)
Sean "Diddy" Combs isn't going to any Grammy parties, but his vodka will be at all of them.
The rapper and entrepreneur says the recording academy has named his brand, Ciroq, the official vodka of the Grammys and will be pouring it at various events this weekend.
"For a recording artist, a Grammy, there's nothing like it," Combs said. "So when you get a chance to also be a part of the Grammys in a way when you have a dream bigger than music, it's definitely a little surreal."
Combs will miss the Grammy show because he's preparing for a performance in New York this week with Snoop Dogg.
"Ciroq is going to more parties than me," he said. "Yeah, I'm jealous."
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