Lands' End customers were shocked when the clothing company, known for their conservative wear, sent their customers a free edition of GQ magazine.
While the magazine was meant as a gift, the plan backfired when shocked customers labeled the cover, featuring model Emily Ratajkowski of "Blurred Lines" fame, "pornographic."
"We received your 'Lands' End Bonus' of GQ magazine this weekend, and we are absolutely horrified," one customer wrote on the company's Facebook page. "How can buying something as family friendly as school uniforms lead to soft porn in the mailbox?"
Another commented, "My 14-year-old son brought in the mail today & was quite disturbed & fascinated by a ‘gift’ Lands’ End sent us — a copy of GQ magazine with an absolutely OBSCENE cover!!! I am appalled that Lands’ End — which I have always thought of as a ‘wholesome,’ family-oriented company — would be the one to expose my son to pornography!"
The cover showed a nearly-naked Ratajkowski wearing nothing but a black bikini bottom and a strategically-placed leis.
The GQ promotion was part of a yearlong deal Lands' End struck with the magazine's publisher, Condé Nast, in order to provide Lands' End customers with magazines that highlight "fashion and lifestyle topics." In the past, Lands' End customers have been sent free copies of Glamour, Self and Vogue magazines.
"I would like to start by extending my most sincere apologies," Edgar Huber, the chief executive of Lands' End, wrote in an email. "We are aware that you have received or will be receiving shortly the July issue of GQ magazine with a suggestive cover."
The clothing company issued an apology and announced they will now be sending its' customers Condé Nast Traveler instead of GQ.
“In the future, we will work more closely to assess content to make sure it is aligned with our well-known, long-held company values and those of our customers,” said Michele Casper, a company spokeswoman.
Not all customers were upset over the mishap and said other customers were overreacting.
"Nothing wrong with the GQ cover. The body is a beautiful thing naked or otherwise. You help me feel beautiful with my clothes on. Thank you!"
Despite the apology, some customers were still fuming over the company's actions.
"Those types of magazines are degrading and make women out to be objects," one woman wrote on their Facebook page. "If that is the type of mind-set your marketing has on women, then I think that person needs to be fired."