Why the Smart Money Invests B2B, Not B2C

By Sam Hogg, Sam Hogg

Published June 13, 2016

I get it: You want to build a consumer product that will wow your friends, and that maybe even your mom will use. You want to join the herd of unicorns roaming the venture-backed pastures of Silicon Valley. But thanks to some painful and costly lessons, I’ve learned to mostly pass on business-to-consumer companies -- or B2C, as we call them. These days, my colleagues and I are more excited to hear about startups building often boring solutions for other companies -- and that means you should be excited to create these business-to-business (B2B) companies. Here’s why.

URL

https://www.foxnews.com/us/why-the-smart-money-invests-b2b-not-b2c