Tired of the stoner stereotype, marijuana industry launches ad campaigns promoting moderation

Published January 08, 2015

Marijuana activists in Colorado are tackling old stoner stereotypes in a new ad blitz aimed at promoting moderation and the safe consumption of pot.

To get their message across, they are skewering some of the old Drug War-era ads that focused on the fears of marijuana. And they're warning tourists and first-timers about the potential to get sick from accidentally eating too much medical-grade pot.

The Marijuana Policy Project plans on unveiling a billboard Wednesday in Denver. It shows a woman slumped in a hotel room with the tagline: "Don't let a candy bar ruin your vacation."

The campaign is a direct response to the state's post-legalization marijuana-education efforts. Activists say those ad campaigns rely on scare tactics or making fun of people who use marijuana.

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https://www.foxnews.com/us/tired-of-the-stoner-stereotype-marijuana-industry-launches-ad-campaigns-promoting-moderation