Published November 20, 2014
FOXSports.com editors John Galinsky, Kathy Lyford, Jim McCurdie and Scott Wilson review the Super Bowl ads in real-time (or something approximating real-time). Enjoy!
Commercials: First quarter | Second | Third | Fourth
Budweiser -- Select 55
Back to the tried and true visual for selling beer: An extreme close-up of an icy bottle of brew. This is intended to make us thirst for Bud's Select 55 product. Mission accomplished. It just looks good. -- JM
Vizio -- Internet Apps
We saw Beyonce and didn't notice anything else. Maybe a zombie was in there. Apparently everything you like on the Internet can be seen on your television now. -- KL
To watch this ad, click here.
Google -- French love story
Really clever commercial showing only the Google searches of a traveler in Paris as he tries to find the Louvre, then a cafe, then woos a French woman, then finds a job in France, then gets instructions on how to assemble a crib for their child. It shows how Google can help create a happy life instead of being used just for finding naked pictures of celebrities. -- JG
To watch this ad, click here.
Emerald Nuts and Pop Secret -- Water show
Humans doing Dolphin tricks makes for some eye-catching visuals, but the product seems to take a back seat here, and this turns out to be an attempt to push two snack items within the same 30-second spot. Will you remember either one of them on your next visit to the market? We think not. -- JM
To watch this ad, click here.
EA -- Dante's Inferno
OK. I love Bill Withers' music. And I get the plot of the game (I think). You have to save a woman. And there's no sunshine in Hell. But I don't think this one worked. For a game that involves visions of Hell, I'd expect to hear something heavy metal-ish. Maybe some Ozzy, the Prince of Darkness himself. Bill Withers? Not so much. -- SW
To watch this ad, click here.
Budweiser -- Clydesdale's new friend
Bud had decided not to use its Clydesdale horses in a Super Bowl ad until an online fan vote urged them to do so. They shouldn't have bothered. It's a cheesy spot about a baby Clydesdale growing up with a Longhorn steer. When they're full grown, the two see each other and the steer knocks down a fence to reach his childhood buddy. It would be poignant if it wasn't so lame. -- JG
To watch this ad, click here.
Denny's -- Screamin' chickens
We revisit the Denny's "bad day to be a chicken" theme from the third quarter here. The tight shot of a chicken in space gets your attention, but the bottom line is this: Denny's is giving away Grand Slam breakfasts this Tuesday. Pass the syrup, please. -- JM
Honda -- Accord Crosstour
Squirrels collect a lot of stuff. The Honda Accord Crosstour holds a lot of stuff. That doesn't convince me to buy one. -- KL
Commercials: First quarter | Second | Third | Fourth
https://www.foxnews.com/sports/super-bowl-commercials-fourth-quarter