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Designer Jason Wu to Design Collection for Target

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Published April 08, 2016

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FASHION-NEWYORK/

A model walks the runway at the Spring 2012 Jason Wu show. Wu will reportedly design a line for Target. (Reuters)

Designer Jason Wu, a favorite of First Lady Michelle Obama, will create a limited-edition collection for Target, the discount retail chain announced Monday.

The clothing line will include "women's wear and handbags -- all for a great price," Wu, 29, said in a video announcement. The collection hits Target stores and Target.com on Feb. 5, 2012.

The Taiwanese-American launched his first full collection in 2006, quickly becoming one of the hottest names in fashion.

His numerous celebrity followers include the First Lady, who selected a Wu gown to wear to the inaugural balls on the night her husband was sworn in.

Obama also wore a sleeveless, magenta silk sheath dress designed by Wu when she appeared on the cover of Vogue magazine in February 2009.

Target's September collaboration with Missoni proved to be a massive success. Target's website crashed due to heavy demand and stocks of the Italian knitwear were sold out across the country within hours.

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