Updated

A Russian state news agency is reporting that the death toll in a shopping center fire in a Siberian city has risen to 37 people and 69 others are missing, many of them children.

The Tass agency quoted firefighters as saying that 40 of the missing at the Winter Cherry mall in Kemerovo are children. The report also says that an additional 43 people have been injured in the blaze.

Russian mall Fire 3

Smoke rises above a multi-story shopping center in the Siberian city of Kemerovo, about 1,900 miles east of Moscow, Russia, on Sunday, March 25, 2018. (AP Photo/Sergei Gavrilenko)

There has been no immediate information on the cause of the fire Sunday in the city 1,900 miles east of Moscow. But Tass reported that the fire started on the top floor of the mall and consumed an area of about 1,500 square meters.

The reports didn't say if the victims died from burns or smoke inhalation.

Russian mall Fire 2

In this Russian Emergency Situations Ministry photo on Sunday, March 25, 2018, smoke rises above a multi-story shopping center in the Siberian city of Kemerovo, about 1,900 miles east of Moscow, Russia. (Russian Ministry for Emergency Situations photo via AP)