Asia

Michael Jordan wins China court ruling after years-long case

  • FILE - In this Oct. 11, 2015 file photo, NBA basketball legend Michael Jordan waves during the match of Charlotte Hornets against the Los Angeles Clippers at the 2015 NBA Global Games in Shenzhen, south China's Guangdong province. China's highest court ruled Thursday, Dec. 8, 2016, in favor of Jordan at the conclusion of a years-long trademark case. The former NBA star has been in dispute with a sportswear company based in southern China called Qiaodan Sports since 2012. (AP Photo/Kin Cheung, File)

    FILE - In this Oct. 11, 2015 file photo, NBA basketball legend Michael Jordan waves during the match of Charlotte Hornets against the Los Angeles Clippers at the 2015 NBA Global Games in Shenzhen, south China's Guangdong province. China's highest court ruled Thursday, Dec. 8, 2016, in favor of Jordan at the conclusion of a years-long trademark case. The former NBA star has been in dispute with a sportswear company based in southern China called Qiaodan Sports since 2012. (AP Photo/Kin Cheung, File)  (The Associated Press)

  • A shopper walks past a Qiaodan Sports retail shop in Beijing, China, Thursday, Dec. 8, 2016. China's highest court on Thursday ruled in favor of basketball legend Michael Jordan at the culmination of a years-long case over use of the Chinese rendering by Qiaodan Sports of his globally-known name and trademark. (AP Photo/Ng Han Guan)

    A shopper walks past a Qiaodan Sports retail shop in Beijing, China, Thursday, Dec. 8, 2016. China's highest court on Thursday ruled in favor of basketball legend Michael Jordan at the culmination of a years-long case over use of the Chinese rendering by Qiaodan Sports of his globally-known name and trademark. (AP Photo/Ng Han Guan)  (The Associated Press)

China's highest court has ruled in favor of basketball legend Michael Jordan at the conclusion of a years-long trademark case.

The former NBA star has been in dispute with a sportswear company based in southern China called Qiaodan Sports since 2012.

He had appealed earlier verdicts by Beijing courts that permitted the company to use his Chinese name "Qiaodan", his team number 23 and dunking basketball player logo that Jordan said made it appear that he was associated with the brand.

The Supreme Court said Thursday that it was overturning court rulings against Jordan from 2014 and 2015 that found there wasn't sufficient evidence to support Jordan's allegations. It also ordered the trademark bureau to issue a new ruling over the use of the Chinese characters in the brand "Qiaodan."