The owner of Britain's Daily Mail newspaper says it has not submitted a bid to purchase the U.S. internet company Yahoo.

The Daily Mail and General Trust PLC says that it remains in discussions with parties "who may potentially be interested in Yahoo."

Yahoo is under intense pressure to revive its fortunes even as advertisers pour money into digital marketing, with much of the business flowing to competitors like Google and Facebook.

Shares of Yahoo rose a further 3.2 percent Wednesday. Yahoo's shares have spiked nearly 30 percent since the company announced two months that it had formed a committee to consider a sale of its Internet operations

The Daily Mail is one of the 10 most visited newspaper websites in the world according to the Pew Research Center.