France's economy minister is heading to the U.S. to urge more American companies to invest in France, as he tries to reform a country with a reputation for strikes and high labor costs.

Macron, a former investment banker, is touting the creativity of French start-ups, especially in digital technology and biotechnologies. The government launched this year "French tech visas" to attract young entrepreneurs from abroad willing to create start-ups in France.

Macron has drawn the ire of his own Socialist Party for trying to loosen up hard-fought labor protections — but he's not stopping there. He told journalists this week that he wants to "accelerate" and promised another reform to "modernize the labor market" for this autumn.

He visits New York, Boston and Washington on the trip starting Wednesday.