Britain's Prince Charles has long been enamored of Romania's rural traditions and now he's set up a foundation to protect and promote them.

On Tuesday, the prince launched the Prince Charles Romania Foundation to sustain the East European nation's heritage and rural life and support sustainable development.

Charles owns two properties in the northwestern Transylvania region, which he visits regularly.

Charles said he launched the charitable foundation because, "I love Romania."

"It is for training and education purposes and skills development," he said at the launch in the ethnic German village of Viscri.

Charles arrived in Romania on Sunday and has been staying in his country retreat in the remote village of Valea Zalanului.

He first visited Romania in 1998.