Common Sense

Cavuto: Mitt Romney 'keeps winning'

Importance of campaign spending strategy


A lot of people say Mitt Romney can't win.

But here's what I've noticed.

He keeps winning.

Enough at this point to all but secure the Republican presidential nomination…

Newt Gingrich all but conceding that.

Neil and Ron Paul last week

Ron Paul on this very show just all but acknowledging that.

And Rick Santorum no doubt reading poll numbers in his own state of Pennsylvania and wondering about that.

Easy to say Mitt Romney's money got him here.

But in inflation terms...

A Texas senator named Phil Gramm had a lot more money and it didn't get "him" anywhere.

So what's the difference?

Clearly, "how" Romney spends that money…

On an organization that even his critics call remarkable.

In every state, every caucus, every primary, every county, every event.

There is a difference between "having" money and how you spend that money.

History is littered with companies that had lots of money but in the end, no clear strategy for spending that money.

A service called "prodigy" comes to mind, in the past.

Far-flung Blackberry maker, Research in Motion, now.

Companies that had it, and lost it...

When they did have it, they hadn't the foggiest idea how to capitalize on it...

So they sat on it. Or squandered it. But all in the end lost it.

Candidates too.

Un-stoppable money favorite Ed Muskie in 1972 until he wasn't.

And the un-noticed no-money but oddly very good organization guy Jimmy Carter, who supposedly wasn't going anywhere in 1976, until he was.

To be sure, Romney's is an uphill fight.

But what's that they say about markets that climb a wall of worry?

They tend to defy the doubters.

If you think about it, so have more than a few men who made it to the White House, "despite" the doubters.

JFK was too young.

Ronald Reagan too Hollywood.

And Bill Clinton too flawed.

All too true.

But all missing something all too obvious.

They had organizations that mattered, producing victories that mattered more.

And suddenly, in retrospect, none of the other silly stuff, all.

That doesn't mean "Mitt is it."

Just that all this other stuff we obsess over is, just chicken "it."