A banner for Snap Inc. hangs from the front of the New York Stock Exchange, Thursday, March 2, 2017, in New York. The company behind the popular messaging app Snapchat is expected to start trading Thursday after a better-than-expected stock offering. (AP Photo/Mark Lennihan) (Copyright 2017 The Associated Press. All rights reserved.)
Snapchat is teaming up with ticketing app SeatGeek to get you into more events that you are following on the social media app.
The photo-sharing service has integrated SeatGeek into its platform, meaning users will now be able to purchase tickets to concerts, shows and sporting events directly in the Snapchat app.
The functionality was first tested last month with Major League Soccer’s Los Angeles FC, which sold 20 tickets to a game via its Snapchat posts.
Users who viewed the posts had a window pop up at the bottom of the screen, prompting them to swipe up in order to be taken to an ordering page. They were able to select their seats and pay for their tickets without leaving Snapchat.
SeatGeek co-founder Russ D’Souza said that the company is working with Snapchat to begin adding events to the platform.
“For too long, the legacy ticketing approach has been to make it difficult for teams to sell tickets in lots of places,” he said. “Teams should want to sell their tickets in as many places as possible.”
New York-based SeatGeek has set itself as the anti-StubHub, and assigns each ticket it sells a score and ranks them based on value — cheaper seats in better locations are more prominently features on the app.
It’s not Snapchat’s first go-around with in-app purchases. In February, the social network began selling limited-edition merchandise through its app, such as hats and T-shirts.
Shares of Snap rose 2.8 percent Friday, to $13.08.
This story originally appeared in the New York Post.
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