This is a RUSH transcript from "The O'Reilly Factor," April 22, 2010. This copy may not be in its final form and may be updated.

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BILL O'REILLY, HOST: "Culture Warrior" segment tonight: ABC and Fox Broadcast rejected a lingerie ad featuring plus-size women during the family hour. A viewer warning, we are going to show you that ad, but there's something else in play here: charges that skinny models are not subject to the same scrutiny on TV. Roll the tape.

Click here to watch the ad and "Culture Warriors" debate it!

(BEGIN VIDEO CLIP)

UNIDENTIFIED FEMALE: Mom always said beauty is skin deep, a smile is the best makeup, and it's what's underneath what counts. Somehow, I don't think this is what mom had in mind. Introducing Cacique Intimates, exclusively at Lane Bryant. So sexy, so not what Mom would wear. Nobody fits you like the new Lane Bryant.

(END VIDEO CLIP)

O'REILLY: I don't think that's fair to Mom, but here now, the "Culture Warriors," Fox News analyst Margaret Hoover and "Fox & Friends" co-anchor Gretchen Carlson.

Carlson, we begin with you. Now, it's the family hour. This is now — everybody is running around trying to cover their butt on this one now, pardon the pun. They say, "Oh, no, we're going to run it at 9 p.m. We're not going to run at 8 p.m." But looking at that ad, family hour? Is that — should they have run it during the family hour?

GRETCHEN CARLSON, CO-HOST, "FOX & FRIENDS": Well, according to Fox and ABC, Lane Bryant wanted to air it during the 8 p.m. hour.

O'REILLY: Yes, "American Idol." They wanted to buy the spot on "Idol."

CARLSON: Right. And they thought that it was too salacious for that hour.

O'REILLY: Is it? Is it?

CARLSON: I think so for the 8 p.m. hour.

O'REILLY: Do you?

CARLSON: But I think here that we're into a bit of a pissing match, because I believe that Lane Bryant was trying to get some publicity out of this by making a bigger deal about it than it really was.

O'REILLY: So what?

CARLSON: Well, I mean, that's smart PR, any kind of attention.

O'REILLY: They wouldn't give them the family hour, and then they said, "Well, they won't get us" — yes, they are going to get publicity on it. What do you say? So you say it's a little too salacious?

CARLSON: But not for the 9 p.m. hour.

O'REILLY: Not for the 9 p.m. What do you say?

MARGARET HOOVER, FOX NEWS CONTRIBUTOR: Agree with that, and here's the point. I mean, it looks like they framed it so that it was a double standard, because they were allowing Victoria Secrets models to air their advertisement at 8 p.m. and not Lane Bryant.

O'REILLY: So that's the controversy. That skinny models — here they are — they can do it. But that plus-sized ladies...

HOOVER: Victoria Secrets airs the same show but 9 p.m. hour. So Lane Bryant...

O'REILLY: So what's that all about?

CARLSON: Here's the thing, with plus-size models, you're going to get more cleavage.

O'REILLY: You get plus-size...

CARLSON: They're plus-size, OK? So that's what's going to happen.

O'REILLY: So it's a matter of skin?

HOOVER: I think that's a double-standard though. I mean, I do think...

CARLSON: Of course. But I'm just saying that it's going to appear to be a little bit more over the line because you're getting more.

O'REILLY: All right. Do you agree with that?

HOOVER: That is actually biologically true.

O'REILLY: All right. So to recap so everybody knows where the "Warriors" stand on this: 8 p.m., a little bit too much; 9 p.m., OK.

HOOVER: Listen, kids are seeing worse than this on regular TV shows.

O'REILLY: Yes, but we don't justify bad behavior by pointing to other bad behavior. We want just to have "Factor Culture Warrior" standards. So you two — now, I don't really care, so I'm not going to weigh in on this one.

CARLSON: You care.

O'REILLY: No, I don't. I care about Lane Bryant? No. I don't care what they're doing, what they're selling, as long as it isn't a Janet Jackson situation. Then I've got to care. But this I don't care about. So it's too, too — I'm sitting it out.

Franklin Graham. Franklin Graham, as you may know, Billy Graham's son. He does not like what has happened in the world because of the Islamic jihad, and he says flat-out that some teachings of Islam have provoked violence and have provoked bad treatment toward women. This is Franklin Graham. He said that flat-out, doesn't back away from it, right? Correct? All right. Are you with me now?

Now, National Day of Prayer, showing up in two weeks. His group, led by him, is invited to speak at the Pentagon to do a prayer thing on the National Day of Prayer. But now, under pressure, they pulled it. Now, Carlson talked to Graham today.

CARLSON: I did.

O'REILLY: And Graham says what?

CARLSON: He's continuing to defend his remarks. He believes that the treatment of women within the Islam religion is horrid. That's his direct quote. And he felt that it would be very unfortunate that one person complaining about his appearance at National Prayer Day at the Pentagon, that one person complaining, he felt it would be very unfortunate if they rescinded the invitation.

O'REILLY: They did.

CARLSON: Just now. Just now.

O'REILLY: Moments before we went on air.

CARLSON: Moments before we go on the air the Pentagon has acquiesced to the pressure of one person.

O'REILLY: But we don't know if it's one person?

CARLSON: It was one person.

O'REILLY: You don't know that.

CARLSON: It was one person at one organization.

O'REILLY: Could be one public, then a million people on the side. OK. What do you say?

HOOVER: What I say is this is extremely unfortunate. It's — there is this group CAIR, the Council on American Islamic Relations.

O'REILLY: Yes. We've had them on many, many times.

HOOVER: And they pretend to be this moderate group. But the reality is there are no — where are the reforms...

O'REILLY: Let me — let me play devil's advocate.

HOOVER: OK.

O'REILLY: Let me play devil's advocate, all right? Louis Farrakhan says wicked Jews. All right? We've run the sound.

CARLSON: Unacceptable.

O'REILLY: Right, it's anti-Semitic. So you don't expect Louis Farrakhan to show up anywhere, any time, anyhow because he said that. Now, you can't compare Farrakhan, though, to Franklin Graham. There's no comparison. However, you could make the argument that, if you generalize about a religion, an accepted religion, any religion — Jewish, Christian, Muslim — if you generalize in a negative way, that takes you out of the mix for a government-run program.

HOOVER: No, no. What Franklin Graham had the courage to do was call out something that's happening. It's a radicalized component of Islam right now, which is that it is inspiring violence.

O'REILLY: He didn't say radicalized. He said the theology leads to this.

HOOVER: He's saying there is a part of Islam...

O'REILLY: Right.

HOOVER: ...that is calling for violence. And that is accurate. And because of that, people are offended. And where are the morally courageous leaders...

CARLSON: He also believes as a Christian that it is his mission to try and convert these people...

O'REILLY: Absolutely.

CARLSON: ...to his religion. So that's where he's coming from. All I'm saying is that you have one group, the Military Religious Freedom Foundation. They believe that by having Franklin Graham speak at this event that it will endanger American groups by stirring up Muslim extremists. I will tell you that Muslim extremists...

O'REILLY: They're already stirred up.

CARLSON: ...are already stirred up.

O'REILLY: OK. Ladies, as always, very interesting. We appreciate it.

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