So it's come to this.
In an effort to get passengers to pay more attention to the pre-flight safety videos shown on its aircraft, Air New Zealand has stripped them down to the "bare essentials."
The airline has begun showing a video featuring flight attendants and a pilot wearing nothing but a smile and some strategically-applied body paint. The virtual vestments are designed to look like the official uniforms of the cabin staff, right down to the jaunty scarves worn by the female flight attendants.
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But don't cancel your childrens' vacation plans just yet. While the video plays out like a three-and-a-half minute striptease, it remains family friendly throughout, with all of the employees' private parts concealed by clever camerawork.
Clothing is still required for ticket holders.
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