CHICAGO – About two dozen executives from major newspapers swapped ideas on how to boost profits from their online operations as revenue from their print editions collapses.
Thursday's meeting at a Chicago hotel is the latest indication that many newspapers are about to become more aggressive about protecting their Internet content and, in some cases, charging Web surfers to read see the material.
The session was called "Models to Lawfully Monetize Content," according to an agenda obtained by The Associated Press.
By changing the way they do business online, newspaper publishers are hoping they can stop the financial hemorrhaging that already has resulted in massive layoffs, huge losses and at least seven filings for bankruptcy protection since December.
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