"Mein Kampf," Adolf Hitler's autobiography, is flying off the shelves at Indian book stores as business students look to Germany's former dictator for inspiration, the Telegraph reported.
Indian students see the book as a self-improvement and management strategy guide, sources told the British newspaper.
"Students are increasingly coming in asking for it and we're happy to sell it to them," Sohin Lakhani, owner of Mumbai-based Embassy books, told the Telegraph.
One Indian company, Jaico Publishing House, reprints a new edition of the book at least twice a year to keep up with the demand.
"The initial print run of 2,000 copies in 2003 sold out immediately and we knew we had a best-seller on our hands," R H Sharma, Jaico's chief editor told the newspaper. "Since then the numbers have increased every year to around 15,000 copies until last year when we sold 10,000 copies over a six-month period in our Delhi shops."
Some experts say the book's popularity stems from political reasons, and has little to do with management.
"While it could be the case that management students are buying the book, my feeling is that it has more likely influenced some of the fascist organizations operating in India and nearby," Dr. J Kuruvachira, a professor of Philosophy at Salesian College in Nagaland told the Telegraph.