MTV is staking its brand on one less known in America: Russell Brand.

The British actor and comedian will host this year's Video Music Awards, set to air live from Paramount Pictures Studios in Los Angeles on Sept. 7.

Brand recently co-starred in the Judd Apatow-produced comedy "Forgetting Sarah Marshall" and the Reese Witherspoon-produced fairy tale "Penelope." He is currently filming the Adam Sandler comedy "Bedtime Stories," slated for release later this year.

Previous VMA hosts include Jack Black, Sean "Diddy" Combs, Chris Rock, Jimmy Fallon and Jamie Foxx.