While Pennsylvanians are getting automated calls urging them to support Hillary Clinton or Barack Obama, citizens of North Arlington, N.J., are receiving similar "robocalls" urging voters to help find a lost cat named "Max."

It's not just any kitty. It's the 20-pound Maine coon belonging to Mayor Peter Massa and his wife, Val.

The calls were set up by Borough Administrator Terence Wall.

The mayor tells The Record of Bergen County he paid about $10 for AUDIOListen to send the message to each of the 8,500 registered voters in the community Wednesday.

The Massas are also offering a $500 reward for anyone who finds the 14-year-old cat.