LOS ANGELES – Gossip maven Perez Hilton will soon be dishing it up on the airwaves as well as in the blogosphere.
The celebrity blogger, whose real name is Mario Lavandeira, will be the star of twice-daily radio minishows that begins broadcasting on May 5, The Wall Street Journal reported Wednesday on its Web site.
"It will hopefully introduce me, potentially, to a whole new audience," Hilton said.
The three-minute-long radio shows will air during morning and evening drive times in Los Angeles, New York, Chicago and other big cities, with more markets planned for the next few months, the paper reported.
The show, "Radio Perez," represents another step toward media ubiquity for the blogger, whose Web site routinely posts salacious details about gossip targets such as Britney Spears and Lindsay Lohan.
A feature film featuring Hilton is due out this summer and a book by the blogger is in the works. Warner Bros. Records and Hilton are also reportedly negotiating a development deal that would make him an executive on the label.
"Radio Perez" is the first offering from the newly established "C" Student Entertainment Corp., the Journal reported. The company was created by former Premiere Radio Networks chief Steve Lehman and Andy Schuon, former head of programming at MTV and other cable stations and at Infinity Broadcasting, now CBS Radio.
E-mails seeking comment from Hilton and Schuon early Wednesday were not immediately returned. No phone listing was available for "C" Student Entertainment.