While the Japanese may be toasting this season's release of the Beaujolais Nouveau wine with the traditional "kanpai!" or "dry glass," keeping their glasses dry would prove to be difficult as they bathed in a sea of the red wine at a new spa, the U.K.'s Telegraph reports.

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Revelers on Thursday donned swimsuits and, wine glasses in hand, descended into the red water of the Beaujolais Nouveau spa, part of the Hakone Yunessun spa, where guests are able to bathe and swim in the wine while drinking it.

Japan is the biggest export market for the Beaujolais Nouveau, consuming about 11.5 million bottles, or nearly a quarter of the entire vintage.

"To us Beaujolais nouveau means France, it allows us to experience a little bit of French culture," Nippon News Network journalist Akiko Yajima said earlier this week.