The combination cell phone, media player and wireless Web-surfing device will retail for $499 and $599, depending on configuration. It will be offered exclusively by AT&T Inc.'s (T) wireless division, formerly known as Cingular.
The iPhone, which sports no keypad but instead a touch-sensitive screen, was unveiled with great fanfare in early January by Apple CEO Steve Jobs. He said it would appear in stores in June but gave no specific date.
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Sunday night's ads showed off several of the gadget's features and ended with the pronouncement that the phone will be available "Only on the new AT&T" and "Coming June 29." One aired on the CW network before a 7 p.m. broadcast of "7th Heaven."
Tom Neumayr, an Apple spokesman, confirmed the June 29 sale date. An AT&T spokespeople did not immediately return a phone call.
In recent months, the company's stock has been served by speculation and excitement over the iPhone. Shares of Apple's stock rose May 25 after a media report said that the iPhone would go on sale June 20. Neither AT&T nor Apple would confirm or deny that date at the time.