Think you deserve a throne? A U.S. plumbing firm has created a luxury toilet equipped with laptop computer and flat-screen TV which it plans to give away in an online sweepstakes.

Ohio-based Roto-Rooter says its "Pimped Out John" is designed to "fulfill all your wildest bathroom dreams."

Special features include an iPod music player and speakers, an Xbox video game console, a refrigerator filled with drinks and snacks and a cycling exercise machine.

"The bathroom is the perfect place for your very own throne. It shouldn't always be regarded as the room of last resort," said Steven Pollyea, Roto-Rooter vice president of marketing, in a press release e-mailed to Reuters.

"The average person spends 11,862 hours in the bathroom, which equals one year, four months and five days in a lifetime ... a toilet should be the most wonderful location in your home."

Roto-Rooter spokesman Paul Abrams said the firm spent about $5,000 on parts and components to customize the toilet.