The ads, shot by Michael Thompson, show the 41-year-old model-actress wearing the Jordache Vintage line, sold in high-end retail stores, and the new Jordache Legacy line, launching exclusively at Macy's stores across the country this fall.
Jordache said the first ad will run in national publications beginning in September and will continue through the holiday season.
In one ad, Hurley is shown with the signature Jordache horse. Another shows her with riding gear.
"With success as an actress, model, businesswoman and mother, Liz represents everything the Jordache brand is about," said Liz Berlinger, president of Jordache Enterprises, in a recent statement. "We chose her because she is the true modern woman."
Brittany Murphy, whose movie credits include "Sin City" and "8 Mile," starred in a series of Jordache jeans print ads last year