STOCKHOLM, Sweden – Onstage, Madonna wears designs by Jean Paul Gaultier; offstage, the 47-year-old pop star and her "Confessions" world tour entourage will choose clothing from H&M's 2006 collection.
Hennes & Mauritz AB, a fashion retailer with over 1,200 stores in 22 countries, announced Thursday that it will supply a complete offstage wardrobe for the Material Girl and her tour band, dancers and crew members.
"Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does," Margareta van den Bosch, H&B's head of design, said in a statement.
"We look forward to seeing how her touring family translates H&M's seasonal trends to their own personal looks."
The collaboration also will include a specially designed Madonna tracksuit that will be in stores in mid-August and an ad campaign featuring the singer and her dancers, the company said.
"Partnering up with H&M feels like a perfect fit. We'll all get to express ourselves in our own individual ways," Madonna said in a statement. "The dancers and I are excited to go shopping together."
Her "Confessions Tour," which opened May 21 in Los Angeles, is scheduled through Sept. 3, with stops including Chicago, Montreal, New York, Boston, London, Rome and Paris.
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