LOS ANGELES – A handful of viewers asked for a refund after catching "Cinderella Man," (search) while most moviegoers went away satisfied, according to theater chains that offered a money-back guarantee.
Cinemark spokeswoman Terrell Falk said she did not have exact numbers Wednesday but that only a couple dozen people wanted their cost of admission back in the 26 markets where the chain offered the refunds over the Fourth of July weekend.
The Cinemark deal followed a similar program AMC Entertainment (search) offered at theaters nationwide.
AMC spokeswoman Pam Blase said about 100 people have requested refunds since June 24, when the company began its money-back guarantee at 100 theaters.
AMC and Cinemark were seeking to spotlight director Ron Howard's acclaimed boxing drama that stars Russell Crowe and Renee Zellweger, a film that has been an underachiever with just $54 million at the box office. The film, which has been out for five weeks, made $3 million over the holiday weekend.
"It's in competition with films with lots of special effects and big action this summer. This is a quiet film," Falk said. "The whole effort was to focus attention on what is a beautiful film that deserves an audience but just hasn't gotten one."
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