True Star, which contains contrasting florals and notes of toasted grains, was introduced Monday at a launch party in London. The 22-year-old singer attended the event dressed in a blue gown.
The collection, which includes eau de parfum, body lotion, shower gel and fragrance satin shimmer, will be available in October, the company said.
Beyonce will be featured in a TV ad campaign singing "Wishing on a Star" (search) a cappella. A national print campaign photographed by Mario Testino will show "Beyonce in a way she's never been seen before," the company said