Dear Friends,

So a new ad is hitting the airwaves -- a parody of the MasterCard commercials.

You see John Kerry in a tux.

A voice says, "Hairstyle by Cristophe: Seventy-five dollars. Forty-two foot luxury yacht: One million dollars. Four lavish mansions and beachfront estate: Thirty million dollars.  Another rich, liberal elitist from Massachusetts who claims he's a 'man of the people': Priceless."

Funny stuff. It's not from the Bush-Cheney campaign, it's from a group called Citizens United.

But here's what I want to know. If I didn't just tell you who produced the ad, would you have thought the Bush team was behind it? Do you think people can tell the difference when these ads hit the airwaves?  (Does it even matter?) And -- could this kind of humor backfire?

Drop me an e-mail at: dayside@foxnews.com.

See you tomorrow on "DaySide."

Linda