Updated

Jim Freeman, a former media relations official for both the Daytona International Speedway and Talladega Superspeedway, has died. He was 73 years old.

Thomas Bucher, funeral director at Woodfin Memorial Chapel, said Monday that Freeman died of natural causes Sunday at Saint Thomas Rutherford Hospital in Murfreesboro, Tennessee.

Freeman worked as Daytona's stock car media coordinator from 1979-82 before becoming Talladega's public relations director, a position he held for 14 years. He also served as executive director of the International Motorsports Hall of Fame for 10 years.

Before getting into motorsports, Freeman was sports information director at Middle Tennessee and a writer for The (Murfreesboro) Daily News Journal and Nashville Banner. He helped create Middle Tennessee's Blue Raider Sports Hall of Fame in 1976.