Bristol Motor Speedway has partnered with Bass Pro Shops and the NRA to sponsor the Aug. 20 night race at the half-mile track.

Jeff Curry

Bristol Motor Speedway announced Friday it has partnered with Bass Pro Shops and the National Rifle Association to serve as the sponsor for the annual night race at the half-mile track. The Aug. 20 event will be known as the Bass Pro Shops NRA Night Race.

"NASCAR fans love racing, hunting and the outdoors and we are excited to spotlight them together in Bristol," said Johnny Morris, founder of Bass Pro Shops. "Located in the Blue Ridge and Smoky Mountain region, the Night Race is the perfect venue for us to celebrate our shared love of the outdoors and the importance of protecting natural resources for future generations."

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NASCAR team owner and NRA 2nd vice president Richard Childress was also on hand for Friday's announcement, saying the new partnership will add excitement to an already exciting event.

"Racing fans and NRA members treasure their freedom and outdoor heritage, and the Night Race is where we go to celebrate that love of freedom, love of the shooting sports, and love of the great outdoors," said Childress. "It's an electrifying race and an exciting way to celebrate the American values we share and the legacy we preserve for young sportsmen and hunters all across this great nation."

The partnership will also help to raise awareness for environmental conservation, something both organizations are deeply involved it.

"The iconic nature of The Night Race and the natural beauty of our region create the perfect opportunity to highlight conservation on a national stage," said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. "Hunters and sporting enthusiasts attend NASCAR races in droves. We share the same customers and that makes this a well-suited partnership."