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Ganassi Unplugged: Team owner gives views in weekly web-based series

One of racing's biggest personalities is coming to the small screen.

A new Web-based series will feature Chip Ganassi Racing Teams boss Chip Ganassi.

The first episode of "Ganassi Unplugged" has the team owner discussing the changing face of auto racing both on the track and in the grandstands. Ganassi discusses the importance of courting today's teens as fans and making auto racing an attractive entertainment option.

The first of the short video clips was scheduled to debut Wednesday afternoon on GanassiTV with a new episode airing weekly through the official opening of the 2014 racing season at the Rolex 24 at Daytona in January.

Ganassi-owned teams have won 15 championships and over 150 races, including four Indianapolis 500s.