Roddy White knows better than most how the Atlanta Falcons' expectations have changed.
White, a first-round pick in 2005, launched his NFL career when Atlanta had never managed back-to-back winning seasons. Only one Atlanta receiver, Andre Rison, had posted three straight 1,000-yard seasons.
It's a new era in Atlanta. The Falcons are working to extend a streak of five straight winning seasons. A major reason for the success is White, whose active streak of six straight 1,000-yard seasons has doubled Rison's previous team record.
Anything short of a repeat trip to the NFC championship game will be a disappointment. Anything less than 1,000 yards from White would be a letdown.
White says the bar has been raised "and every year we've got to live up to it."