Bob Bowlsby was only a few weeks into his new job as Big 12 commissioner when at the league's football media days last July he kept repeating the same thing to all who would listen.
His message was the league was stable, strong and successful.
Bowlsby won't have to work too hard to convince people of that when he takes the podium Monday at a downtown Dallas hotel to kick off this year's football media days.
The league's 10 schools shared a record $198 million in revenue for the 2012-13 school year. Nine went to bowl games and a Sugar Bowl partnership with the SEC awaits.