Quinn McDowell scored 23 points to lead William & Mary over James Madison 73-67 on Wednesday night.
McDowell was 7 of 10 shooting, including 4 of 6 from 3-point range, as the Tribe (7-16, 3-9 Colonial Athletic Association) shot 56.8 percent from the field (25 of 44).
William & Mary led 17-14 with 10:15 left in the first half before scoring 11 straight points. Brandon Britt's jumper capped the spurt with 6:27 left in the half.
The Tribe shot 59.1 percent before halftime (13 of 22), while holding James Madison to 9 of 32.
Julian Boatner added 15 points, making all five of his 3-pointers for William & Mary, which snapped a four-game losing streak.
James Madison (17-7, 7-5), which leads the CAA with 73 points per game and is second in field-goal percentage (46.1 percent), shot 38.1 percent (24 of 63) against the Tribe.
Julius Wells scored 19 for the Dukes.