Green guru Al Gore is seeing red -- and might just talk himself blue.
The former vice president and outspoken climate-change defender plans a 24-hour worldwide presentation called "24 Hours of Reality" to combat the country's growing disbelief in his contention that man's actions have dramatically shaped the planet's climate and caused a rash of extreme weather.
The project will broadcast a new presentation by Al Gore every hour for 24 hours across 24 different time zones from Wednesday to Thursday. It will be carried on Current, the TV and website platform Gore cofounded in 2005, and will take over social networks as well.
"Each hour people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the manmade pollution that is changing our climate," the website for the project says.
"The deniers may have millions of dollars to spend, but we have a powerful advantage. We have reality," the website reads.
The battle Gore faces is not against a nameless group of well-heeled competitors, however, but against the public itself.
Public perception of climate change has steadily fallen since the "Climategate" scandal in late 2009. A Rasmussen Reports public opinion poll from August noted that 57 percent of adults believe there is significant disagreement within the scientific community on global warming, up five points from late 2009.
The same study showed that 69 percent of those polled believe it’s at least somewhat likely that some scientists have falsified research data in order to support their own theories and beliefs. Just just 6 percent felt confident enough to report that such falsification was "not at all likely."
Gore was clearly upset by this.
He made headlines last month with a curse-filled rant at an Aspen Institute media forum aimed at those skeptical of the theory that man's actions are warming the planet.
In the speech, Gore thundered “Bulls---!” repeatedly as he denounced skepticism of global warming.
“It’s no longer acceptable in mixed company … to use the godd--- word ‘climate’!” he yelled. This time, rather than bluster, Gore intends to broadcast more of the presentations he popularized in his movie, "An Inconvenient Truth."
The Climate Reality project also aims to incorporate social media to help spread its message. To that end, the campaign asks for volunteers to hand over control of their Facebook and Twitter accounts for a few days -- to donate their social networks, the site says.
"We will only post content relevant to 24 Hours of Reality and climate change, and we won't post more than a few times an hour," the website explains, and after September 15, people will be able to reclaim their accounts.
Nearly 850,000 people have already agreed to do so, as of noon on Monday.