In her quest for the young Latino and African-American vote, Hillary Clinton has reserved $30 million in digital advertising, the Democratic presidential nominee’s campaign said.
The campaign will place ads on outlets like YouTube, Facebook Twitter, Univision, Telemundo, Pandora, Spotify, Vice, CNN, BET and The Root.
A Clinton senior aide told Fox News that the new ads show their commitment to appealing to a new generation of minority voters who they believe could be the tipping point in battleground states like Florida, North Carolina, Nevada and Pennsylvania.
While Hispanics still heavily favor Clinton nationwide, she has struggled to win support from millennial voters, who were part of President Barack Obama’s winning coalition in 2008 and 2012. Millennial voters embraced Sen. Bernie Sanders and his “political revolution” during the primary race and have been slow to come around to the party’s nominee.
On Monday, Clinton pitched younger voters at a Philadelphia university, acknowledging that she has work to do to win them over. Clinton said she knows that "even if you are totally opposed to Donald Trump, you may still have some questions about me. I get that. And I want to do my best to answer those questions."
The campaign is also releasing a new radio ad with First Lady Michelle Obama that will air on African-American radio stations in Florida, North Carolina, Ohio and Pennsylvania. In the ad, she asks voters who supported her husband to back Clinton, saying: "We need to stand with Hillary so we can build on the progress we've made together and keep moving our country forward."
Based on reporting by the Associated Press.