A new campaign to ban the word “bossy” in an effort to empower young girls is making the rounds on the web this week. The PSA features celebrities like Jennifer Garner, Sheryl Sandberg and Beyonce.
Fox News’ Andrea Tantaros sat down with Girl Scouts of the USA spokesperson Kelly Parisi to discuss the video.
“What’s so bad about being called bossy?” Tantaros asked. “If you have a hard time being bossy, maybe you shouldn’t be in charge.”
“Well, I was called bossy as well, as was Sheryl Sandberg and former Secretary of State Condoleezza Rice, who is launching this campaign with us,” Parisi said. “What we know is, manipulative, power hungry, narcissistic: those are the words that girls associate with the word bossy. And when they are called bossy, a third of girls opt out of leadership.”
Beyonce’s presence in the ad is also raising some eyebrows. The singer, and her husband Jay-Z, frequently use a more derogatory B-word in their lyrics. At the end of the video, Beyonce proudly proclaims, “I’m not bossy – I’m the boss.”
“Boss is not considered a bad word with girls,” Parisi said, citing research from the Girl Scouts Research Institute. “People think it’s a good thing to be a boss.”
Watch the full interview above.