This is a RUSH transcript from "The O'Reilly Factor," February 9, 2012. This copy may not be in its final form and may be updated.

Watch "The O'Reilly Factor" weeknights at 8 p.m. and 11 p.m. ET!

O'REILLY: "Culture Warrior Segment" tonight, as you know First Lady Michelle Obama on a campaign to fight childhood obesity in America. 70 percent of American children are now are obese and 36 percent -- 36 percent of all Americans are in that category. But some mothers are angry about the anti-obesity campaign.

Here now the warriors, Gretchen Carlson and Margaret Hoover. So why are they angry? Why are some of the moms angry?

MARGARET HOOVER, FOX NEWS ANALYST: Well, what's going on here is in Georgia 40 percent of the kids are obese; 75 percent of the kids who are obese have parents don't even recognize that they are obese. So this is actually a medical epidemic --

O'REILLY: Who did that survey? Where did that come from?

HOOVER: The Children's Health Center of Atlanta did the survey. And what they found is that it costs $2.4 billion of state money a year to treat what happens is these kids get type 2 diabetes.

(CROSSTALK)

O'REILLY: Sure, and that's across the country.

HOOVER: And so this non-profit organization created these ads to educate the populace in Atlanta.

O'REILLY: About the child obesity -- the child obesity thing. All right. Let's roll the tape on one of the ads. Go.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: Mom, why am I fat?

GRAPHIC: 75 percent of Georgia Parents with overweight kids don't recognize the problem.

(END VIDEO CLIP)

O'REILLY: That's pretty strong, Carlson, is it not?

GRETCHEN CARLSON, CO-HOST, "FOX & FRIENDS": All right. So some of these mom bloggers say look we should feel sorry for kids who are fat.

O'REILLY: And I agree with that.

CARLSON: And this is will -- and this will further stigmatize them.

Ok, let me speak about this personally. I was a chubby kid. So I can say about what I'm going to say right now which is thank God they are doing an ad like that. We've got --

(CROSSTALK)

O'REILLY: How chubby were you?

CARLSON: I was a chubby kid. I struggled with my weight every single day. And you know how I keep myself somewhat fit? Personal responsibility.

That's what this is about. This is a life threatening issue for our kids. They are getting fatter and fatter. And it's -- we're more accepting.

(CROSSTALK)

O'REILLY: All right, so you think -- that kind of an ad which does though demean the child a little bit because the mom sitting with the child is heavy.

CARLSON: It does but they've got to get the attention of the American public.

O'REILLY: And you think it's worth it because it gets her attention. And you say?

HOOVER: Well, what these campaign did, these moms got together and they created 23 million impressions on Twitter. It's a -- it's a -- I'm going teach you something about Twitter Bill, there is a thing called a "hash tag" and then it said "ashamed". This propagated throughout the Twitter verse for an entire month, 23 million people saw that.

They were saying, their message is that what you're doing is you're shaming kids and that is not a motivator for becoming skinny.

CARLSON: What about the parents though? What about the parents? We live in a society --

(CROSSTALK)

O'REILLY: You know look, we have freedom -- we have freedoms in this country. And as you said some people put on weight easier than other people. Some people are lazy or some people just want to be fat. They want to eat. They like food. We don't have a right to intrude on that unless it intrudes on us and it does in the health care industry; and unfortunately with children they get bullied and everything like that.

All right, I'm going to let the audience make up their mind on this. It's very complicated, very emotional.

Now, a 9-year-old boy, a Catholic school boy, right? Right, he's in a talent contest. Where is this? I should know --

CARLSON: This is Wynona, Minnesota.

O'REILLY: All right.