Following New York Fashion Week’s move from Lincoln Center, renowned designer Carolina Herrera has moved her runway show to the Frick Collection, a small art museum located on the Upper East Side of Manhattan.
The Venezuelan-born designer told the Daily Mail Online that it was “the right time” to move after five years at the tents at Lincoln Center.
“To me, the most important thing about the runway is the clothes being presented,” she said. “I wanted a venue that allowed guests to focus on the collection in an intimate setting.”
Herrera is set to show her Spring 2016 collection on Sept. 14.
For Herrera, the tents at Lincoln Center did not offer the intimacy she was looking for. Instead, she criticized it for becoming too commercialized, almost turning fashion week into a trade show.
“After the tents moved from Lincoln Center, I knew it was time for a change,” she said. “Lincoln Center was quintessential New York and that is what I loved about it – the ballet, the opera, and the grand foundation in the center. There a kind of grandeur to it all.”
IMG, hosts of the Fashion Week, has moved this month’s festivities to SoHo.
Located in the Henry Clay Frick House, the Frick runs a permanent exhibit of old master paintings and fine furniture housed in six galleries within the former residence.
“The neutral hues of the limestone columns and lush plants in the Garden Court are the perfect backdrop for my Spring 2016 collection,” Herrera said. “I am very honored to show at the Frick, one of my favorite museums in New York.”