LIFESTYLE

Hair power: Brazilian women flaunt curls for empowerment at Carnival

  • Women play samba music during a street party promoting black pride and  encouraging Afro-Brazilian women to flaunt their curls in Rio de Janeiro, Brazil, Sunday, Feb. 8, 2015. Sunday's curl-power celebration in Rio de Janeiro is one of hundreds of street parties that are kicking off in the run-up to Carnival, which starts on Friday. (AP Photo/Silvia Izquierdo)

    Women play samba music during a street party promoting black pride and encouraging Afro-Brazilian women to flaunt their curls in Rio de Janeiro, Brazil, Sunday, Feb. 8, 2015. Sunday's curl-power celebration in Rio de Janeiro is one of hundreds of street parties that are kicking off in the run-up to Carnival, which starts on Friday. (AP Photo/Silvia Izquierdo)

  • Dancers perform in a street party promoting black pride and  encouraging Afro-Brazilian women to flaunt their curls in Rio de Janeiro, Brazil, Sunday, Feb. 8, 2015. Sunday's curl-power celebration in Rio de Janeiro is one of hundreds of street parties that are kicking off in the run-up to Carnival, which starts on Friday. (AP Photo/Silvia Izquierdo)

    Dancers perform in a street party promoting black pride and encouraging Afro-Brazilian women to flaunt their curls in Rio de Janeiro, Brazil, Sunday, Feb. 8, 2015. Sunday's curl-power celebration in Rio de Janeiro is one of hundreds of street parties that are kicking off in the run-up to Carnival, which starts on Friday. (AP Photo/Silvia Izquierdo)

Hundreds of women are using Brazil's Carnival season to flaunt their curls in a party-time promotion of black pride.

Sunday's curl-power celebration in Rio de Janeiro is one of hundreds of street parties that are kicking off in the run-up to Carnival, which starts on Friday. Some have social themes, but for many the basic message is just: "Dance."

This one was sponsored by a beauty salon that encourages Afro-Brazilian women to enjoy their natural hair and resist social pressures to straighten it.

Partygoer Samara Vieira sported red-dyed locks and said that it felt liberating to accept her curls after years of straightening them.

She says, "Curls can mean power. It's not only about hair. It's who we are."

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