More New Yorkers are smoking.

New York City's Department of Health released data Monday showing that for the first time since 2007 there are more than 1 million smokers in the city.

The city says 16 percent of adult New Yorkers are smokers.

That's an increase from 14 percent in 2010, which was the city's lowest recorded rate.

To combat the rise, the city is launching a new anti-smoking ad campaign called "Imagine for Life."

The campaign is authorized by Mayor Bill de Blasio. It focuses on the negative health impacts of smoking, even for those who only grab a cigarette once in a while.

De Blasio's predecessor, Michael Bloomberg, made anti-smoking a centerpiece of his public health agenda.

Bloomberg banned smoking in public places like bars and restaurants.