An anti-sugar ad created by New York City to fight obesity is set to air nationwide, the New York Daily News reported.
The 30-second ad, which features a man guzzling numerous sugar packets over and over while sitting at a diner, will be used by the Centers for Disease Control and Prevention in their campaign to encourage people to cut back on their soda intake.
“We thinks it delivers the right message,” Thomas Farley, New York City’s Health Commissioner, told the New York Daily News. “Most people wouldn’t eat 16 packs of sugar, but people are drinking that all the time without noticing.”
From Hawaii to Maine, the spot will air in markets across the country.
According to a press release from the New York City Department of Health, Americans on average consume 200 to 300 more calories a day than they did 30 years ago, and nearly half of these calories come from sugary drinks.
The release also cited a study that showed women who drank one or more sugary drinks every day were 83 percent more likely to develop diabetes over a 4-year period than their non-soda consuming counterparts.