Fast Food

Domino's Pizza channels 'Ferris Bueller's Day Off' in latest ad campaign

domino's pizza cropped for top reuters

 (Reuters)

Ferris Bueller might be known as “the sausage king of Chicago” in certain circles, but Domino’s seems to think he’d make a great pizza pitchman, too.

In the company’s latest commercial, Domino’s recreates Bueller's frantic race-against-the-clock from the end of “Ferris Bueller’s Day Off,” but with a few noticeable exceptions: they've recast Matthew Broderick's iconic role with Joe Keery from Netflix's hit show “Stranger Things”; and they replaced the clock with the Domino’s Pizza Tracker app.

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So, essentially, “Ferris” says goodbye to “Sloane” not because he needs to return home to continue his sick-day charade for unsuspecting parents, but because he wants to meet his Domino’s deliveryman at the door.

“We know that customers find the Domino’s Tracker to be a fun part of ordering from Domino’s, so we tried to capture their excitement in this new ad,” said Karen Kaiser, Domino’s vice president of advertising, told Adweek.

“While we modernized the classic scene with Domino’s Tracker technology and Domino’s custom-built delivery car, the DXP, the scene otherwise stays true to the ’80s Paramount cult classic.”

The company may have stayed even truer to “Ferris Bueller’s Day Off” than most of us realize. According to Adweek, Domino’s obtained a license from Paramount Pictures, the distributors of the original film, in order to make the ad. The commercial also makes use of the same music (“March of the Swivelheads” by The English Beat”) and features the same Bueller household seen in the 1986 film. Alan Ruck — who famously portrayed Cameron Frye in the original film — also makes a cameo as a bewildered motorist.

Domino’s is also touting their many pizza-tracking platforms in another 30-second commercial, which also recreates several different scenes from the original movie. 

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While a surefire hit with Ferris fans the world over, Domino's campaign wouldn’t the first time a major brand channeled “Ferris Bueller’s Day Off” in the hopes of connecting with customers.

In 1990, Ben Stein, the actor who played Ferris’ economics teacher, mimicked his character’s monotonous dialogue in a 1990 ad for Chips Ahoy — and later in a 2016 political attack ad. And in 2012, Broderick starred in a commercial for the Honda CR-V which basically rehashed the plot of the cult-classic: