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Scottish craft beer maker BrewDog is known for its full-flavored ales and lagers. It’s also known for it’s offbeat marketing techniques like using a dead squirrel as a beer container.
Now, BrewDog is set to invade the U.S. market and will start serving food and beer just outside Columbus, Ohio.
According to The Columbus Dispatch, the brewer’s first stateside pub it set to open this month in Canal Winchester and will include a 10,00-square-foot taproom plus a sit-down restaurant.
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In addition to serving Brewdog's signature beers, the pub-- called DogTap- will also serve food and artisanal coffee.
But the craft brewer isn't just being recognized for its beverages. BrewDog is offering employees a full week of paid-time off after adopting a new dog because dog parents need some time to next their young, too.
It’s the company’s version of parental leave for dogs. Or, as BrewDog labels it, “Paw-ternity Leave.”
“One of our aims as a business is to be the best company to work for. Ever,” BrewDog co-founder James Watt told Vice.
“Puppy Parental Leave is just one small step towards making that a reality, as we launched it as a direct response to staff members who were taking holiday days to settle in new dogs, or worrying about their new best friend at home when they were at work,” Watt continued.
The benefit is available at all 44 of BrewDog’s U.K. pubs and will be available at the Ohio location, too. All full-time employees are eligible to take advantage of the perk.
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According to the company, since announcing the program, job applications have increased. And the “paw-ternity” is in addition to the “enhanced maternity and paternity leave and pay policy” BrewDog provides employees.
As it looks to enter the rapidly growing and hyper competitive craft beer market, BrewDog is also making a $30 million investment in its U.S. development which includes a 100,000-square-foot brewery in Canal Winchester.
And, yes, dogs will be allowed at the new location.
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